Why Inbound Marketing?
Thousands of brands are fighting to raise awareness and get people’s attention, but who isn’t tired of interruptions and spammy emails?
The Inbound Methodology allows us to connect with our audience right at the moment they’re searching for us. It’s more like a public service than advertising because it focuses on delivering valuable content to the user.
Join us in our mission to make marketing useful, non-intrusive and pleasant. Be part of the Inbound Marketing Revolution, and get to know the process.
There’s a lot of buzz about finding the right keywords. Most people believe SEO is some kind of mystery, and every business owner wants to appear first page by learning to rank on Google search.
When creating content, we often wonder how to find the right keywords to optimize our web content and generate organic traffic for our page, and the truth is most people think it is a long and complicated process when in reality it is much simpler.
To make your life easier, HubSpot designed a series of steps that might come handy when planning your web content to improve your SEO. The process may seem long at first, but it will help you position your web page and rank on Google search.
We hope you find it useful and learn how to find the right keywords to optimize your posts and generate a bigger number of organic visits.
5 Steps to look for keywords and rank on Google search:
1. Define your Topic
The first step is to identify your blog post’s subject before searching for keywords. Be very specific and center your focus on who you are talking to. Once identified, create a document in Google Sheets, it will allow you to keep your keywords handy and organized.
2. Identify your Buyer Persona
Your buyer persona or ideal customer is the person looking for answers or information on this specific topic on Google, whom you must aim to help find a solution for a particular problem. In other words, you should focus your marketing strategy on the buyer persona and his/her problem. “Buyer Persona” is a term used in the Inbound Marketing methodology, representing a fictional character of your ideal client.
3. Wear your buyer persona’s shoes!
Meet with your team and brainstorm, remember two heads are better than one! Try to put yourself in the buyers persona’s shoes, and create a list of possible search terms your buyer persona would use. You want to make sure you’re actually providing the information they’re looking to find.
4. Write a list of keywords variations
One of HubSpot’s best practices is to google your keyword to find similar variations; this process will help you find related content ideas and identify different keywords to write on your Google Sheet. The idea is to find the greater amount of keywords possible before you search for them in the Google Keyword Planner. Another useful tip is to look for synonyms or similar terms.
5. Use Google Keyword Planner to select the best keywords!
Run your keywords through Google Keyword Planner and analyze its’ data. Group your keywords depending on their search volume and look for the keywords with these three best characteristics:
-Relevance: There must be a relation between your keyword and the content of your blog. Don’t go for words with high search volumes that don’t have anything to do with your content because this will only provoke a high bounce rate for your website.
-Volume: Select the keywords with the highest search volume in your market niche and that are the most attractive for your buyer persona.
-Difficulty: Words with less than 25% of difficulty are less likely to be positioned on Google’s first result page.
Before deciding whether to build an in-house team or partner up with an agency, we must go through the pros and cons of each option, for you to determine which one suits your needs.
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